How to Set up Google Analytics (GA4)

It is the moment to start following. With Universal Analytics saying A final bye within one year, the time has come to put up Google Analytics 4. If you want to prepare the firm for success, you need to get your Google Analytics 4 properties in order.

For the last couple of months, experts have toiled diligently to switch E-Commerce clients from UA to G4. We also got to learn some antics and tips for slick migration that grab all that a digital marketing firm needs to get from Universal Analytics. 

We will convey the procedure of putting up Google Analytics 4 to you.  

Is there a discrepancy between Universal Analytics and GA4?

Before we reach the details of putting up Google Analytics 4, you require to comprehend the contrast between Universal Analytics and the forum. Google Analytics 4 is more than an Upgraded version of UA. It's an updated plan that comes with a unique approach to event and mutation tracking.

How can I set up Google Analytics? The basics 

Before you put up your data pursuit, you require to configure your Google Analytics 4. If you are yet to do so, you can pursue the steps to get started. 

How can you create your new G4 properly?

The first phase to initiate your G4 tracking is to be sure that you got a property to chase. You can easily make Google Analytics G4 for each of your current Universal Analytics attributes. After you hit start the property, put in the effort to finish the process.

• Tap on property sets in the left-hand navigation menu.
• Get the facts filled in for the property as precisely as possible.

Now, you get your basic property built and occupied with the must-have info. Before calling to that, there are other effects before you can configure and initiate your tracking.

Setup and Connect BigQuery Data Warehouse  

Keep in mind that Google Analytics 4 gets limited to a 14 months data retention period. So, if you want to store your long-term historical data, you need to use a data streaming warehouse. You can use BigQuery as Google Analytics G4 offers an easy connection to the platform.

Before you can link the data to stream your Google Analytics 4 account, you set up a project for your site. You need to follow the guide to do so, and Link your warehouse to G4. 

• In the setup assistant, you’ve got to click on the link BigQuery in the linking section.
• Click on the blue button.
• You get to select a BigQuery plan.
• You may need to search for the project ID if you don't get it listed.
• You can select the data location and your G4 property name.
• You can select the data streams and frequency.
• We ask you to leave your frequency set at daily.

Finally, Click on the next step. You will now be able to see your account on the linking page.

How can you link Your Existing Accounts?

In addition to linking BigQuery, you also need to link your Google account. It will allow your business to take advantage of the Advanced cross-platform date of Google Analytics G4 and have reporting capabilities. 

There are two processes involved in it.

Google ads 

• In the setup assistant, you need to click on the link Google ads in the linking section.
• You need to click on the blue link option.
• You need to choose a Google ads account.
• Select your account and click the checkbox to confirm. 
• Tap on Enable auto tracking.
• You to click on next and review your settings. Tap on submit to get the job done.

If you want to use Google ads for your E-Commerce firm, you also use Google shopping.

If you want to make sure that your Google Analytics 4 data get Integrated into the Google merchant center, you need to link GMC to the new property with the following steps:

• Click "Admin" in Google Analytics.
• Ensure the account is selected and it will already be chosen if you only have one Google Analytics account.
• Select the desired property to link to Merchant Center from the "Property" column.
• Click "Google Merchant Center Links" under "Product Links" in the "Property" column.
• Click the "Link" button in blue.
• To link your property to an account, click "Choose Account" and then choose the account.
• To confirm, click.
• Press "Next."
• Activate auto-tagging under "Enable Auto-tagging" or leave them completely.
• Click next.
• Review and submit your configuration option.

How can you Set up Google Analytics 4 Track?

Now that you have completed the first part of the Google Analytics 4 setup process, it is time to get into the nitty-gritty of conversion tracking. Keep in mind that Google Analytics 4 track events differently from Universal Analytics. you will need to go through the simple steps to configure your event tracking and make sure that your data gets collected accurately.

Adding GTM container to your site

If you like to obtain your G4 tracking to fire, you may require to employ a Google tag manager and count a custom tag to porters on your site. Now you can see your unique measurement ID in GA4.

 If you move to the setup associate, you can steer to tag induction. You can tap on your web data creek and discover your ID in the upper right corner of the page.

Setting up Non-eCommerce Mutation Tracking 

From a non-e-commerce stance, putting up mutation tracking in Google Analytics can be a bit easy. We will ask you to recommend identifying any applicable conversions and events in your analytics properties. 

 Be sure to ignore events that are automatically tracked. Once you determine the metric you need to check, you need to put this up in Google tag manager using the G4 event tag class. 

It's better not to forget to mark the events conversions in a G4 interface as you get done if any of the events qualify as conversions.

Setting up an e-Commerce Quest  

To collect data for all of your e-commerce site occurrences, you'll require custom tracking if your site is an e-commerce platform. Thankfully, employing our GTM attribute makes this procedure much more comfortable for your production team.

To put it simply, all they have to do is incorporate our GA4 Data Layer code into your website. What e-commerce-related events are taking place on the site are communicated to Google Tag Manager via this data layer. (Actions like purchases, cart additions, refunds, etc. are included here.)

For the majority of e-commerce platforms, adding the data layer code should be simple. Usually, development partners estimate that it will take 5 to 10 hours of effort to finish.

If you employ a medium like Magento, Shopify, BigCommerce, or WooCommerce, you might think about nestling the GA4 Data Layer using an app or extension.