Keyword Analysis: How to Analyze Your Keywords for SEO

A keyword analysis is integral to Search Engine Optimization (SEO). You've written a blog, article, or any content on your website, but what if it doesn't reach the right audience? There is no purpose in creating a piece of content if it can't give you traffic.

Optimizing keyword analysis allows you to place your web page first on SERP. It enables you to identify what your target audience is searching for on the internet. It helps you to know your audience better and create a better website that can get organic traffic.

To rank high among millions of competitors, performing keyword analysis is essential. In this article, we will learn about the meaning of keyword analysis and how you can do keyword analysis for your website.

What is Keyword Analysis?

Evaluating and analyzing search queries to find out which keyword is suitable for the SEO strategies is called keyword analysis. The main factors in keyword analysis are competition, search volume, searcher intent, keyword difficulty, trend analysis, etc.

Search marketers can use keyword analysis to customize their content according to the audience to get more traffic and conversion rates. Keyword analysis helps you select the right keyword for your target audience to boost the SEO. It is the first step towards a successful SEO marketing campaign.

Why is Keyword Analysis Important for SEO?

You can find lots of relative keywords easily. But how do you know this keyword is right for my target audience? Or can I rank by using this specific keyword? That work is done by doing keyword analysis. It systematically finds the right keyword for your business.

The keyword analysis process ensures that your page will bring targeted traffic. You will have a good monthly search volume and a good chance for ranking, and it will help you increase your return on investment.

Keyword analysis also helps in optimizing budget, increasing conversions, finding trends, prioritizing time, and finding new markets that you can target to boost your SEO campaigns.

How to Analyze Keywords for SEO?

A keyword analysis is time-consuming and repetitive but can yield tremendous results. One can easily do impactful keyword analysis using the right tools and techniques. Let's learn how to do keyword analysis to get the ideal keywords for SEO.

Find Out Keyword Difficulty

It takes work to rank on a search page using any keyword. The first step after you find relative keywords for your page is to determine the difficulty of that keywords. If your keyword has a large search volume, it means it has too much competition. It means you have less chance for ranking, so it's better to save time on something other than that keyword.

Using keyword research tools such as Google Keyword Planner, Ahrefs, Semrush, etc., you can easily find the keyword difficulty of the keywords. If the keyword difficulty is excellent, your chance of ranking is less.

If you're a well-established website in the market, you can target a keyword with incredible difficulty. You should target the low, competitive keywords if you are a beginner.

Determine Search Volume

Like keyword difficulty, finding search volume is crucial while analyzing keywords. When you rank for a particular keyword, it's also essential that you get decent traffic on your website using that keyword.

You can find the search volume of any keyword with keyword research tools. Keywords with high search volume are best for increasing traffic to your website when you rank for that specific keyword.

Targeting a larger audience is better for ROI and your brand's exposure in the market. However, only going for search volume in keyword analysis is not a great idea; always combine it with factors such as difficulty, intent, relevance, etc.

Evaluate Keyword Profitability Through User Intent

This step is essential to get an idea about the profits you will get by using a specific keyword. Estimating profitability is difficult, but you can do it by analyzing the user intent. Every user search query falls under these four categories: informational, navigational, commercial, and transactional.

If the user wants answers or information, he will search for informational queries. Navigational searches are used to find a specific web page, product, or brand. Commercial queries are used for making a purchasing decision. 

And transactional queries are used for making direct purchases which You can use to get better profitability.

Analyze the user intent to gain more leads and potential customers. For example, if someone is searching for a digital marketing process, they might want to know about the process or want an agency that gives digital marketing services in New York. You can target this user for the right keyword to make them your lead or customer.

Analyse Competitors

When you target a specific keyword, it's better to analyze its current ranking page. Create a list of competitors and find keyword and content gaps between your pages. Track the performance of your competitors to know about their SEO strategies.

Analyzing your competitors will give you a brief idea about their writing, backlink usage, on-page SEO, content outline, and other essential factors. You can use this data to rank your content and create a better page than your competitors for your audience.

Perform Trend Analysis

Ranking a webpage takes a lot of time. It involves many steps, including outlining, content creation, publishing, SEO, backlinking, and many more. The keyword you are targeting is trending at a specific time, but it doesn't have that much volume or traffic by the time your page gets ranked.

Trending topics can give you high traffic, but remember that you put your content out in the market at the right time. It's better to perform a keyword trend analysis before putting effort and time into something. It will help you in analyzing the keyword trends over time.

Conclusion

The five factors mentioned above are essential when analyzing your keywords for SEO. You can't predict what will be the right keyword by using one of the factors. For a better outcome for your SEO strategies, it's essential to balance all these five factors.

Selecting the right keyword perfect for your target audience takes time and effort. If you are new in the market and want a professional to grow your business using keyword analysis and SEO strategies, get help from experts. We provide SEO services in New York and keyword research tools to make ranking easy. Contact or mail us, and we'll get in touch.